On first look, “Guide to Boudoir Photography” by professional Boudoir Photographer Ellie Vayo of Mentor, Ohio looks like some pretty poor piece of work…
Then, if you take the time, you look beneath this initial layer, and see that business sense, that knowledge of her customers and market, that marketing genius, which Ellie shares, and which savvy has made boudoir a successful part of her overall portraiture business in little ole Mentor, OH for decades.
While the photos in “Guide to Boudoir Photography” are often of a quality that I personally would be less than proud to take credit for, I wish I had half the business sense Ellie has.
Her portraiture operation is a machine, from web site to, to client questionnaires, to slide shows, to production, retouching, product sales, even cosmetics sales… everything in her studio and client flow is part of a smoothly flowing cash machine.
And, it seems cash her clients are very happy to part with.
So, Ellie is delivering value to people who appreciate her work.
And she has been for years.
If you would like to get a handle on what makes for a successful Boudoir Photography business, you gotta read books like “Guide to Boudoir Photography.”
There are many of us photographers who put out a product, so full of quality, and so thin a market, that it is hurtful to our development as professionals.
Ellie shows you how to be a professional, how to approach Boudoir as a business.
How to be paid for value delivered.
While I feel she spends too much time on things like a chapter related to employee handbook, SHE HAS EMPLOYEES, and needs a handbook.
If you wish to take better boudoir photos, this may not be the book for you. “Guide to Boudoir Photography” is not really about how to take photos. While there are some useful tips for all, for beginners it’s a bit too rushed past purely photographic issues. For those more advanced, the clear lesson is, quality of photography itself is not what the boudoir business and dream is necessarily about; on the other hand, a professional presentation and variety of set choices may be deal clinchers and money makers.
If you wish to provide clients a boudoir portraiture service they are pleased to have and to pay for, “Guide to Boudoir Photography” is a must read on considerations for setting up the business and logistical side of your boudoir offerings.