Do it as a dedicated professional, catering to the segments of the market which value our craft.
Monkeys do evolve, and so must professional photographers.
The niche at the high end of professional photography has been getting harder and harder to reach, in many ways…
Due to the influx of part timers and iPhone and Android photographers, there have been fewer and fewer jobs out there for the true dedicated professionals.
It’s become harder just to gain the experience to arrive as a professional.
It’s been getting harder to approach clients who value photography.
With the evolution of technology, in terms of gear, software, printers, and deluge of images both ho hum and OMG good, it is harder to impossible to achieve that level at which one may rest on ones laurels.
And yet, there is always room at the top.
Some people at the top still value professional photography.
This said, the middle and bottom are and have been gutted.
An influx of people, many of them very talented amateur photographers, many with limited business experience, many faced by a pool full of big, small and very hungry fish, are giving away the farm.
With no farm, the crop of customers has been dying out…
Ever try joining those spam sites for people who desire family photos for $100?
Some are so spamy, once you join and they have your email, try opting out… Good luck.
Why get a wedding for $5,000 when you can get one for $500 from cousin Bob?
Why pay $2,000 for a boudoir shoot, when Aunt Jen will shoot it for $300?
Why pay anything at all, when you can Continue reading